Steve Kent – Keynote SpeakerYearbook camp keynote speaker Steve Kent

Steve Kent’s world revolves around yearbooks.

After serving as a consultant and direct rep in Virginia for 14 years, Steve Kent was named Herff Jones’ senior director for creative and brand strategy in 2017. Based in the corporate headquarters in Indianapolis, he has assembled an in-house creative agency of some of the best yearbook minds from around the country to help launch an updated visual and verbal voice of the company as well as support new promotional and instructional materials for advisers and their staffs.
As a rep, his Virginia territory  boasted the most national award-winning books working with a single representative in the country. His family of staffs won some 70 national awards and just as many Virginia High School League state championships. A multiple Crown and Pacemaker recipient as editor of The University of Alabama’s Corolla, he was the country’s first Adobe-certified yearbook consultant, with ACE status in both InDesign and Photoshop.
He conceived the Yearbookonomics® approach to content, staff management, business planning and marketing, and holds its trademark. In 2016, Herff Jones approved the launch of his “Square One” design approach as a company standard.
While in the corporate world, Steve gained experience at leading men’s magazines in New York, in executive creative positions at a Fortune 500 company, as the executive director of a multi-million dollar non-profit and president and creative director of his own agency. 

He has worked with NCAA, NFL, NBA, PGA, NHL, MLB and Olympic athletes, Broadway and television stars and was hand-picked to work on Martha Stewart’s first books because of his keen sense of color. He has been honored by the American Red Cross as its Volunteer of the Year for his work with Elizabeth Dole on the “Angels Among Us” campaign.

You can follow him on Twitter @picaplanet or hashtag his Steveisms with #stevesbelievers


JaclynJaclyn Holman – Design Diva / Session Speaker

Yearbooks have been a part of Jaclyn’s world since she was in 7th grade. She was the editor of her middle school yearbook, The Spartan and later went on to take yearbook all four years of high school and secure her position of Editor-in-Chief of The Panther her senior year. Because she couldn’t major in yearbook, she earned her degree in Graphic Design from Fresno State University. During college, she worked as the PR Graphic Designer for the University Union, Yearbook Cover designer for 80 HJ schools in the Bay Area and Design Instructor at the California Yearbook Academy. Jaclyn “Jac” honed her design skills as the Art Director at Fresno Magazine before moving back to the Bay Area in 2008 to pursue her love of yearbooks as a representative for her old publishing company, Herff Jones. She has expert skills and experience with Adobe InDesign, Photoshop and Illustrator. She and her husband live in the Bay Area with their daughter Riley, dog Bacon and two cats.


carlaCarla Hansen – Yearbook Pro / Session Speaker

Yearbooks have always been a part of Carla’s life. She was editor-in-chief of both her junior high and high school yearbooks in the LA area, and editor-in-chief of the La Cumbre yearbook at UC Santa Barbara. Her first teaching job at a small private high school in Santa Barbara included—you guessed it—yearbook. Her husband’s job brought her to Northern California where, along with raising 4 boys, she advised two more great yearbook programs; first at Northgate High in Walnut Creek, then at Santa Teresa High in San Jose, where she also taught English, Leadership, and was co-Activities Director. She understands the difficulties of advising a yearbook and managing very demanding and diverse teaching assignments!

Carla’s passion for the yearbook process was key to motivating her students to produce many award winning yearbooks, including many CSPA medalists, a top 5 finish in the Best in Show competition at the JEA/NSPA national convention, and a Pacemaker Finalist.

After 18 years in the classroom, joining the Herff Jones family was a natural step for Carla. She is dedicated to helping advisers and staffs fall in love with the yearbook experience. Her enthusiasm and passion are obvious when she shares her knowledge and expertise with others. She is able to teach and train, support and validate, listen and laugh. In fact, she believes that laughter is the key to a successful yearbook program.

Screen Shot 2016-06-20 at 9.42.49 AMTroy Wayrynen  –  Photography Guru / Session Instructor

Troy is best known for his award-winning community photojournalism beginning in 1987. During that time Troy has covered and documented stories connected to the community he has served ranging from the personal triumph of a breast cancer survivor, relief efforts of a local carpenter working in Albania for refugees of the Kosovo War, to women of Peru who are being empowered and taught by a local business owner how to go about owning their own farms and produce organic coffee to help other women around the world. Troy is also known for his passion for sports photography, which has led to coverage of national sports events, such as the Rose Bowl, NFC National Championships games and coverage of six Olympic games.

His curiosity for photography began at an early age when he taught himself how to develop Tri-X film, much to the chagrin of his mother, in the bathroom of his childhood home. His interest for photography as a career continued to grow and he decided to continue his photography education after being accepted into the photography program at Spokane Falls Community College, one of the leading photography and arts programs in the State of Washington. His photographic education and experiences included working with large format cameras and the use of classic lighting techniques. After his studies he returned home and began working as a photographer’s assistant for some of the leading commercial and advertising photographers in Portland, Oregon. A chance meeting with a newspaper photographer on the sidelines of a football game changed Troy’s direction from commercial photography to editorial and newspaper work. In 1987, after working on various projects, Troy started his newspaper career as a staff photographer in Lake Oswego, Oregon. After building a strong editorial portfolio Troy accepted a position as a bureau photographer for The Oregonian. His editorial career took off and blossomed. He accepted a full-time staff position for his hometown newspaper, The Columbian, in 1994. From that moment Troy’s camera continued to opened doors to literally thousands of people and their personal stories.

In 2015 Troy was awarded first place in the prestigious NPPA international photo contest in the feature sports category. Additionally, Time Magazine selected Troy’s photo made on assignment for the Associated Press at a Bernie Sanders rally as one of the top 100 pictures of 2015.


Anthony Whitten  –  Scholastic Journalism Expert / Session Instructor

Anthony Whitten taught in public Virginia high schools for 12 years. Of the 12, he spent seven advising The Guardian yearbook and The Watchdog newspaper at Westfield H.S. in Chantilly, Va. He also advised the The Stone Observer, a middle school newspaper. Whitten began his scholastic journalism career as a high school yearbook editor. He then served as Business Manager of Corks & Curls at the University of Virginia for three years. The Guardian yearbook has earned repeated national recognition; most recently it was recognized as a National Scholastic Press Association Pacemaker Finalist in 2016 and earned a Pacemaker in 2015. The yearbook has also earned two Silver Crowns from the Columbia Scholastic Press Association in 2011 and 2012. In 2013 the Journalism Education Association recognized Whitten with its Rising Star. The Virginia Association of Journalism Teachers and Advisers recognized Whitten in 2013 with its Washington & Lee Young Adviser Award and again in 2016 with its Douglass S. Freeman Award.

Whitten earned a master’s degree in Teaching at the University of Virginia, focusing in social studies education. In his undergraduate work at the University of Virginia, he completed a double major in African and African American Studies, and History with a minor in Government. He completed additional coursework in journalism through an online program at the University of Massachusetts at Amherst.

As the Scholastic Journalism Outreach Coordinator, Whitten leads the SOJC’s efforts at recruiting a diverse and talented undergraduate population. In this role and as well as the Executive Director of Northwest Scholastic Press, Whitten works on a daily basis to strengthen and grow high school journalism and media programs across the Pacific Northwest.

LaDawn Peavler – Tech Guru / Session Instructor

Wyoming native, LaDawn Peavler, has been with Herff Jones for over 20 years, 11 of which has been as a technical support adviser. She began working at the Logan, Utah Herff Jones facility in 1998. LaDawn started in traditional paste-up, corrections, final check (QC) and evolved to the computerized applications. She assisted in implementing procedures and maintenance schedules for the Computer to Plate (CTP) imagers.  LaDawn also operated and maintained the CTPs for 5 years. This experience included calibration of the imagers and the Dot Gain Curve, to help maintain the highest print quality possible. In October 2007, she moved from production to the Technical Support Adviser position. LaDawn earned a Bachelor of Computer Science from Steven-Henager College in Logan. LaDawn has certifications in CompTIA A+ and is also an Adobe Certified Expert, InDesign CS5.


Glenn Krake – Journalism Genius / Session Instructor

Glenn Krake’s love of journalism began in high school where he was editor-in-chief of his high school newspaper as well as his university paper in his junior and senior years. He anchored his high school’s live video coverage of student elections and in college, had his own radio show on the campus station.

When he began his teaching career, he discovered yearbook, and now gauges how many years he’s been teaching relative to the number of yearbooks he has advised (11).

Named Oregon’s 2018 Journalism Teacher of the Year by OJEA, he advises the Green & Gold Yearbook staff at West Linn High School where the staff has earned numerous regional and national awards. At the JEA/NSPA national convention best in show competition, they placed 8th in 2015 and 6th in 2017.

He also advises the newspaper, online, and broadcast journalism classes as well as an after school video production program.

When he’s not bragging about his awesome student journalists and their achievements, Krake can be found leading tangential classroom discussions about how the album “Pet Sounds” is better than anything the Beatles created or about how the Dodgers are America’s team. Follow his journalism-related tweets @gkrake.